Product / Education
BOBIS
Founder · Product · Creative Direction
Current case study being preparedBOLA / NEW WORK
The current body of work: identities, campaigns, digital products, films, experiments and whatever the next good idea needs to become.
SELECTED CASE STUDIES
Identity, websites, campaigns, pitch materials and the thinking that connected them. Click any case to open the full visual story.
01Brand ecosystem / Creative direction
A connected family of health, wellness, education and service brands built from one central idea: make better living easier to understand and easier to access.
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02Healthcare / Brand identity
A mobile-health identity designed around a simple promise: care should be able to come closer to you.
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03Health education / Brand system
A health-education brand built to make useful information feel clearer, more approachable and easier to act on.
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04Wellness / Brand experience
A wellness sub-brand spanning fitness, spa, self-care and everyday wellbeing.
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05Agriculture / Brand identity
An agriculture identity connecting healthier food, productive communities and long-term growth.
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06Insurance / Brand identity
A people-first insurance identity designed to make protection feel clearer, warmer and more approachable across print, digital and physical touchpoints.
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07Fintech / Identity & Launch
A fintech identity and launch system exploring a simpler, more approachable way to frame everyday finance and payments in Africa.
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08Retail technology / Brand system
A retail-technology identity system built around movement, exchange and a cleaner digital shopping experience.
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09Healthcare / Pharmacy brand
A pharmacy-focused identity designed to make medication access feel simpler, more modern and easier to navigate.
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10Food & beverage / Brand campaigns
A warm, natural product identity and campaign system for tea, spices and related food products.
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11Mobility / Logistics identity
A transport and logistics identity built to feel immediate, local and easy to remember.
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12Technology / Identity system
A sharp technology identity designed around intelligence, connection and forward movement.
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13Food / Brand identity
A food-venture identity with a friendly, practical visual system designed for everyday consumer touchpoints.
Open case study →Product / Education
Founder · Product · Creative Direction
Current case study being preparedBrand / Digital
Creative Direction · Systems · Web
Current case study being preparedArchitecture / Brand
Brand Identity · Website · Strategy
Current case study being preparedAI / Motion
Motion · AI · Prototypes
Current case study being preparedSELECTED ARCHIVE
Campaigns, identities and product thinking from earlier chapters — re-presented cleanly while the new body of work grows above it.
01Campaign / Advertising
02Campaign / Telecom
03Finance / Campaign
04Finance / Campaign
05Automotive / Print
06FMCG / Campaign
07Aviation / Campaign
08FMCG / Print
BEFORE NOW
Press ads, logos, brand books, campaign thinking, 3D studies and earlier design practice — kept as an open visual record rather than polished into something it was not.
Enter the archive →




Creative direction
Brand, campaign, digital, product and film — with design doing more than decorating the answer.