62 Miles: Designing Both Sides of a Mobility Venture

Project status: Historical work being reconstructed from the BOLA archive. Some context is based on Bola’s recollection and is labelled accordingly.

The idea

62 Miles was conceived as a mobility service with two connected products: a customer-facing experience and a separate driver-facing experience. Surviving archive material includes identity work, rider booking and trip-selection screens, safety and confirmation ideas, driver earnings and wallet concepts, campaign communication and presentation visualisation.

Bola recalls working on the project under the Rejuvenate 360 umbrella through PhrikMedia, on a pro bono/freelance basis. He describes his contribution as concept development, product thinking, brand direction, UX/UI concepts, campaign communication and presentation/visualisation.

Designing the service, not only the screen

The archive suggests an attempt to think across the service: how a rider requests and confirms a journey; how safety becomes visible; how a driver sees work, earnings and wallet activity; and how the proposition is explained beyond the app.

This is the part worth preserving. A mobility platform is not one interface. It is an agreement between passengers, drivers, operations, payments and support. Each side shapes the experience of the other.

What the evidence does—and does not—show

The surviving material verifies that both rider and driver experiences were visualised. Bola recalls that the venture was developed beyond a design exercise and taken toward production by his Rejuvenate partner. The archive does not yet establish a public launch date, user numbers, operating markets, commercial results, or which individual screens appeared in a live build.

Bola does not claim the software engineering, deployment, sales or foreign commercialisation. He also does not claim sole authorship of every surviving screen or the name “62 Miles.”

Why revisit it

As a Before / After pilot, 62 Miles creates a useful contemporary question: how should a two-sided mobility service earn trust, reduce operational friction and support the people who deliver it?

The next stage is not to make the old work prettier. It is to examine what still works, what has changed, and how the service could be made easier to use, easier to operate and easier to adapt now.

Disclosure: Original archive work, currently being fact-checked and considered for an independent contemporary reinterpretation.