My role
Creative Direction · Identity · Applications
I worked across the system rather than treating each piece as a separate design job.
Healthcare / Brand identity
Doctor 247
A mobile-health identity designed around a simple promise: care should be able to come closer to you.
The work
One idea. Many touchpoints.
Brand · digital · print · campaign · presentation.
What I was thinking
The ambulance inside the stethoscope gave me the whole system in one move: medicine, mobility and 24/7 access. From there the identity could travel naturally into vehicles, staff materials, posters and digital touchpoints.
Enough of the thinking to understand the work; the proprietary mechanics stay inside the workshop.
Need this kind of thinking?