My role
Partner · Creative Director · Brand systems · Digital · Pitch materials
I worked across the system rather than treating each piece as a separate design job.
Brand ecosystem / Creative direction
A connected family of health, wellness, education and service brands built from one central idea: make better living easier to understand and easier to access.

The work
Brand · digital · print · campaign · presentation.



My role
I worked across the system rather than treating each piece as a separate design job.
What I was thinking
Enough of the thinking to understand the work; the proprietary mechanics stay inside the workshop.
Need this kind of thinking?