My role
Partner · Creative Director · Brand systems · Digital · Pitch materials
I worked across the system rather than treating each piece as a separate design job.
← All work
Brand ecosystem / Creative direction
Rejuvenate360
A connected family of health, wellness, education and service brands built from one central idea: make better living easier to understand and easier to access.
The identity
Rejuvenate360 — logo-led cover
Earlier creative work 1
Earlier project presentation, retained alongside the new identity studies.
Earlier creative work 2
Earlier project presentation, retained alongside the new identity studies.
Earlier creative work 3
Earlier project presentation, retained alongside the new identity studies.
About this presentation
Each frame identifies the work shown. Original artwork and earlier portfolio boards remain available.
What I was thinking
I was not designing one logo. I was helping build a family. The job was to give each idea enough personality to stand on its own, while making sure they still felt related when they appeared together.
Enough of the thinking to understand the work; the proprietary mechanics stay inside the workshop.
Need this kind of thinking?