My role
Identity · Retail Tech · Brand Applications
I worked across the system rather than treating each piece as a separate design job.
← All work
Retail technology / Brand system
SwingX
A retail-technology identity system built around movement, exchange and a cleaner digital shopping experience.
The identity
White-ground identity presentation.
Original CRM identity
Earlier creative work 1
Earlier project presentation, retained alongside the new identity studies.
Earlier creative work 2
Earlier project presentation, retained alongside the new identity studies.
About this presentation
Each frame identifies the work shown. Original artwork and earlier portfolio boards remain available.
What I was thinking
I wanted the mark to feel like motion rather than decoration. The system needed enough structure for software, enough energy for retail, and enough flexibility to scale into products and applications.
Enough of the thinking to understand the work; the proprietary mechanics stay inside the workshop.
Need this kind of thinking?