My role
Brand Identity · Product Launch · Presentation
I worked across the system rather than treating each piece as a separate design job.
Fintech / Identity & Launch
Paytag
A fintech identity and launch system exploring a simpler, more approachable way to frame everyday finance and payments in Africa.
The work
One idea. Many touchpoints.
Brand · digital · print · campaign · presentation.
What I was thinking
The visual problem was trust plus speed. The brand needed to look credible enough for finance, but simple and energetic enough to feel like a modern consumer product.
Enough of the thinking to understand the work; the proprietary mechanics stay inside the workshop.
Need this kind of thinking?