My role
Identity · Brand System
I worked across the system rather than treating each piece as a separate design job.
Healthcare / Pharmacy brand
Pharm360
A pharmacy-focused identity designed to make medication access feel simpler, more modern and easier to navigate.
The work
One idea. Many touchpoints.
Brand · digital · print · campaign · presentation.
What I was thinking
The challenge was to balance healthcare credibility with friendliness. The capsule symbol gives the brand an immediate pharmacy cue while the circular system keeps it approachable.
Enough of the thinking to understand the work; the proprietary mechanics stay inside the workshop.
Need this kind of thinking?