My role
Creative Direction · Identity · Print · Digital
I worked across the system rather than treating each piece as a separate design job.
← All work
Wellness / Brand experience
Rejuvenate360 Wellness
A wellness sub-brand spanning fitness, spa, self-care and everyday wellbeing.
The identity
Rejuvenate360 Wellness — logo-led cover
Earlier creative work 1
Earlier project presentation, retained alongside the new identity studies.
Earlier creative work 2
Earlier project presentation, retained alongside the new identity studies.
Earlier creative work 3
Earlier project presentation, retained alongside the new identity studies.
Earlier creative work 4
Earlier project presentation, retained alongside the new identity studies.
About this presentation
Each frame identifies the work shown. Original artwork and earlier portfolio boards remain available.
What I was thinking
Wellness can become generic very quickly. I wanted this one to feel energetic without becoming noisy: movement, softness, colour and enough structure to work across spa, fitness, print and digital.
Enough of the thinking to understand the work; the proprietary mechanics stay inside the workshop.
Need this kind of thinking?