My role
Creative Direction · Identity · Print · Digital
I worked across the system rather than treating each piece as a separate design job.
Wellness / Brand experience
Rejuvenate360 Wellness
A wellness sub-brand spanning fitness, spa, self-care and everyday wellbeing.
The work
One idea. Many touchpoints.
Brand · digital · print · campaign · presentation.
What I was thinking
Wellness can become generic very quickly. I wanted this one to feel energetic without becoming noisy: movement, softness, colour and enough structure to work across spa, fitness, print and digital.
Enough of the thinking to understand the work; the proprietary mechanics stay inside the workshop.
Need this kind of thinking?